Whether you sell your product or service directly to the consumer, or whether you’re a business-to-business marketer, you’ve got good reasons to target your advertising to women.

 Our EXCLUSIVE Woman's Magazine Advertising Guide brings you over 250 regional and national women publications that will not only help you connect with this critical market, but also help you target the specific segment of the woman population you want to reach.

It’s not the fact that women are a majority in the United States (51%) that should impress you the most, but rather, their steadily growing earning power and their rising influence and prominence in the business world (both corporate and small business).

     What does this mean to you and your business?

It means that women have more SPENDING and DECISION MAKING power than they ever had before. Today, in the United States, women buy or influence the purchase of 85% of all products and services sold in this country! Yes, that is correct: 85%!!! Amazing, isn’t it? Yet, what’s even more amazing is that it took corporate America so long to figure this out.

While traditional female-driven industries such as fashion and cosmetics already knew how to speak to women, other industries, such the computer industry and the auto industry, only recently began designing advertising campaigns and marketing strategies specifically aimed at women. After all, women purchase 50% of all the computers sold in this country, and 65% of all new cars.

Here are seven reasons why you should focus on women:

Women as small business owners: women business owners are growing at twice the rate of men. Today, 40% of all businesses in America are fully owned or half-owned by women. And as small business entrepreneurs, women are shopping for office equipment, software, telecommunications equipment, supplies, etc. etc.

Corporate rising status: today, 51% of all corporate purchasing managers and agents are women. Women are also a majority as Human Resource managers and Office Administrative managers as well. All positions that have direct purchasing influence over everything from financial and health services to office supplies.

Soaring income: while it’s true that on average, full-time year-round working women earn only 76 cents on the dollar compared to their male counterparts, that wage gap is narrowing rapidly. Through 2000, while men’s income barely budged (+ 0.9% after adjusting for inflation), women’s income soared + 63 %.

Female-headed households: Today, 27% of households in America are female-headed households with no spouse present. They make all purchasing decisions (That’s over one quarter of all households in America!)

Big-ticket item buyers: traditionally, women were always known for taking care of the family by handling all the small “domestic spending”, such as groceries for the family, shoes for the kids, shirts for the husband, etc., while leaving the big purchase decisions like cars and computers up to the man. Those days are gone. Today most women buy their own cars and computers. And not only do they buy their own big-ticket items, but they also have major decision-making power over all major purchases for the family, such as major appliances, family vacations, etc.

Does the initial research: today it is often the woman who takes the lead in suggesting what the next major family purchase should be, and then in doing the upfront research. So as an advertiser you should take notice: while the final purchasing decision is a shared one, it was the woman who opened up the door to the opportunity, and who came up with the shortlist of choices

Loyalty and referrals: while women are more demanding then men in their initial purchase, once they are a customer they stay more loyal to the brand they’ve chosen. This means greater retention and repeat business for you. What’s more, because word-of-mouth is more prevalent among women, they are more likely to recommend your product and service to others.


With our Woman’s Magazine Advertising Guide, you’ll be able to target your ads to the specific demographic segment of the woman population you want to reach, whether it’s the profitable 25 to 34 year old age group, the single woman, the working mom, the sports and fitness enthusiasts, the business woman, the teenage girl, the arts and crafts devotees, etc. etc.

   Our guide offers:

• Full woman's market overview, including woman consumer trends, buying preferences, statistics by states and age group, and all the information you need to know when marketing for women.
  
  
• Over 250 of the best mail order magazines reaching women across the United States and Canada. Publications are organized by region of coverage, and completely indexed with contact, frequency, and circulation information.
  
  
• Full description of the magazine's readership so you can easily identify the publications that best suit you, and what their readers are interested in, thus allowing you to tailor your advertising to specific demographic segments of the women population.